Our story

It started with family.

I'm Alison Trawinski, founder of Small Details Boutique. A love of embroidery and the arrival of my first granddaughter inspired me to share the little details that make an outfit feel special.

Alison Trawinski with a companion at an outdoor formal celebration
Alison Trawinski, founder of Small Details Boutique.
Family gathered in the hospital holding Alison’s newborn granddaughter
Welcoming my first granddaughter, the inspiration behind the boutique.

A new beginning

Small details, a little more meaning.

I've been embroidering for more than 30 years. When I learned my first granddaughter was on the way, that familiar love took on a whole new meaning.

Creating pieces for her reminded me how personal the smallest touches can be. Small Details Boutique grew from wanting to share that feeling with other families.

The boutique today

Smocked, stitched, and made to match.

We're primarily a pre-order boutique for boys and girls, with smocked styles and coordinating outfits for family photos, celebrations, and the days in between.

We also offer custom embroidery on select special-occasion items when available, for an outfit or gift that feels a little more personal.

A personalized baby outfit with a coordinating blanket, hat, and bib
A few favorite details, brought together.